BBC BITESIZE

I worked as Lead UX Designer in-house as a member of the BBC Bitesize team. To get up to speed on the product I worked closely with the product owner and business analyst who took me through competitor research and insights around the Bitesize market performance which highlighted several key areas where I could add value and improve the Bitesize offering.

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Focusing on improving the ‘Signed-in and Personalisation’ experience I conducted an in depth user journey analysis of the existing site, using personas and data analysis to identify pain points and drop off points. I then worked at speed, designing and prototyping multiple solutions to improve and simplify user interaction. Throughout the process I presented my designs and rationale to key BBC stakeholders. I also worked closely with developers who built and then A-B tested the solutions. 

Finally I helped plan and run usability sessions with a user focus group to gather insights around how our target users would like to engage with personalisation features to discover how these could then aid their learning.

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PROJECTS

Connect ChildcareChildcare Software Design

FoundationsBilling Case Study

BBC NEWS LABSUX / UI Design, Concepting, Brand Design

BFI FilmographyData Visualisation, Visual Design

Hull City of Culture 2017UX / UI Design, Design Systems

BBC BitesizeUX / UI Design

Manchester International FestivalData Visualisation, Art Direction

BBC SportUX / UI Design

AutoTraderUX / UI Design, Design Systems

BBC Accessible GamesAccessible Game Design, Art Direction

Now Cook ItUX / UI Design

Marks and Spencer ArchiveApp Design, Art Direction

Federation HouseBrand Design

Manchester City Council WayfindingUX / UI Design, Touchscreens

BBC Teach BrandingBrand Design

Ⓒ 2020  Karen Senior