I worked as a UX Designer (in-house as member of the BBC Bitesize team) for 4 weeks. Focusing on the ‘Signed-in and Personalisation’ experience there were several key areas that needed improvement. I worked at speed creating multiple solutions (to be A-B tested) to help improve awareness of the My Bitesize offering and increase sign-in.
Firstly, to help me get familiar with the product, I conducted an indepth user journey analysis which highlighted the main problem areas (plus some the client hadn't identified). This allowed me to focus my time on the areas most beneficial to the user.
I created several prototypes to help sell in new user journeys the BBC stakeholders. I also helped plan run user testing sessions gathering vital information and feedback from students themselves.
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Ⓒ 2020 Karen Senior